Creative Concept Development for Graphic Design, Video Production & Web Site Design
What is Creative Concept Development? Many people lump it in with Graphic design and Page layout.
These areas are all related yet distinct. An ad or a billboard displaying a food product may be nicely
arranged, it may go byond basic layout into the design arena - but when you see those clever Chic-fil-A
billboards with the “Eat Mor Chikin” campaign...that's a concept. The creative concept defines the feel &
direction from which the message comes. The design implements the concept to bring it to life.
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